Galloping Ahead, Embracing Excellence – China Sports Lottery Supports the Grand Opening of the 2026 Guangzhou Horse Week and Guangzhou Sports Consumption Season

On March 13, the 2026 Guangzhou Horse Week and the 2026 Guangzhou Sports Consumption Season officially commenced in Guangzhou. As a collaborating partner, the China Sports Lottery, guided by the principle of "Charitable Sports Lottery, Joyful and Kind Life," fully supported this urban event integrating professional competitions, sports consumption, and equestrian culture exchange, leveraging its charitable strength to foster the integrated development of culture, sports, tourism, and commerce in the Guangdong-Hong Kong-Macao Greater Bay Area.

This edition of Guangzhou Horse Week, themed "Galloping Ahead, Embracing Excellence," featured an International Equestrian Federation (FEI) two-star-level equestrian challenge. It brought together approximately 350 horse-rider pairs from around the world to compete across nine events, with obstacle courses ranging from 0.60 meters to 1.45 meters, showcasing the elegance and power of equestrian sport. Concurrently launched, the Guangzhou Sports Consumption Season established a horse-themed industry exhibition at the South Square of Tianhe Sports Center, gathering over 50 brands from sports equipment, athletic apparel, cultural tourism, and creative industries. Through a model of "competition + consumption, scene + experience, online + offline," it stimulated new vitality in sports consumption.

Guangzhou International Equestrian Challenge

As the lifeline of sports development and a catalyst for charitable causes, Guangzhou Sports Lottery appeared at the event through diverse formats including brand displays, interactive experiences, charitable education, and responsible gaming promotion. This allowed citizens to appreciate equestrian sports and enjoy consumption while experiencing the Lottery's charitable culture firsthand. During the event, the Lottery set up a brand promotion area for engaging interactions with the public, conveying a lifestyle of healthy sports and joyful charity, further enhancing the national charitable lottery brand.

For many years, Guangzhou Sports Lottery has been deeply rooted in the local community, continuously supporting major sports events, public fitness activities, and sports infrastructure development in the city, using the charitable lottery to aid in building a strong sports city. This collaboration with Guangzhou Horse Week and the Sports Consumption Season not only promotes high-level equestrian sport but also vividly embodies the commitment to public fitness and transparent charity. It also leverages the auspicious symbolism of the Year of the Horse to support the high-quality development of Guangzhou's sports sector.

In the future, Guangzhou Sports Lottery will continue to uphold its charitable mission, utilizing more high-quality sports activities to build bridges between sport and charity. It will persistently inject momentum into the prosperity of sports, the upgrading of event economies, and the advancement of charitable endeavors, ensuring that every stroke of luck holds greater value and every participation illuminates a brighter future.