World Cup 2026 Boosts Revenue and Brand Value

The 2026 World Cup is not just the world's largest football celebration, but it also presents a golden opportunity for companies to boost revenue, strengthen brand equity, and engage directly with millions of supporters via the immersive digital TV ecosystem of VTV Nam Bo.

The Vietnam Television Center for the Southern Region (VTV Nam Bo) recently held a seminar titled “Turning the Heatof the World Cupinto Revenue and Brand Value”, launching a series of activities accompanying the FIFA World Cup 2026 over 40 days.

The event attracted over 150 marketing and communication experts along with representatives from major enterprises, highlighting the enormous economic appeal of the global tournament.

The 2026 World Cup,with 104 matches, 48 teams, and an expected 6 billion interactions, is considered a “gold mine” for brands.

Ms. Tran Thi Thanh Mai – former CEO of Kantar Media Vietnam emphasized: “Fans watching football at 2-5 AM can still order food, buy beer, go to coffee shops, or share on social media.

This is the ‘golden hour of the night-time economy’ if there is synchronized integration among television, brands, and local authorities."

VTV Nam Bowill broadcast all matches for the first time on two channels, VTV9 and VTV10, with specially trained Southern commentators, delivering a familiar and lively experience for fans. The ecosystemof the World Cupcombines digital platforms and a Fanzone in Ho Chi Minh City to create millions of brand touchpoints, helping businesses optimize communication effectiveness and increase brand awareness.

Mr. Tu Luong – Director of VTV Nam Bo stated: “This is a golden opportunity for enterprises to reach consumers through multiple channels, leverage the global excitement of the World Cup, and build long-term brand value.”

Flexible advertising packages, preferential policies, and exclusive experiences are designed to suit all investment scales, enabling businesses to fully capitalize on the event's appeal.

With the message “Hot with football – Close to the audience with VTV Nam Bo,”the 2026 World Cup in the Southern region promises not only a football celebration but also a brand launchpad, opening profitable business opportunities and deep connections with the fan community.