V.League officially launches new visual identity for the 2026/27 season

VPF officially announces a new brand identity and slogan for the national professional football league system, marking a new era of development with the goal of elevating the image, value, and attraction of Vietnamese football.

The Vietnam Professional Football Joint Stock Company (VPF) has just officially announced a new brand identity along with a slogan "World Game, Our Festival – International Playground, National Festival" for the system of National Professional Football Leagues, including V.League 1, V.League 2, and the National Cup. This is an important step, marking a new development phase for Vietnamese professional football.

According to VPF, the new identity was built with a modern, distinctive orientation, reflecting the aspiration to reach new heights of Vietnamese football. The design not only helps enhance the value and appeal of the tournaments but also creates a unified, easily recognizable image and increases connectivity with fans.

Inspired by the meaning of the number 8, a symbol of development, prosperity, and continuous rise in East Asian culture, the VPF logo is composed of eight impressive blocks, with a minimalist and modern style, to create positive values for the future.

Alongside the VPF logo are the individual logos of each national professional football tournament, built on two core symbols: the letter V (Vietnam, V.League, Victory) representing the desire to conquer, and the championship trophy, where all efforts, emotions, and glory of the teams converge.

The identity uses a main color palette of red and yellow, evoking national pride and always present in memorable moments of the country's football. Combined with a uniquely and consistently designed typography system, the identity fully conveys the message: in difficult or glorious moments, football has helped us move forward, reach far, without losing ourselves.

The new identity will appear when watching matches in V.League 1, V.League 2, and the National Cup: