Real Madrid's goodwill aims to retain Vinicius.

Following the crucial meeting held midweek, Real Madrid showed strong intent to renew Vinicius's deal. Many reports suggest they have been successful.

Jose Mourinho publicly stated his desire to have Vinicius Junior as part of his new project. Real Madrid also increased their salary offer. Now everything depends on Vini's choice.

Real Madrid raises its proposal.

Real Madrid is still in negotiations to extend Vinicius's contract, but the meeting on Wednesday, directly attended by coach Mourinho to foster ongoing relations between the parties, brought positive signals. General manager Jose Angel Sanchez worked with the Brazilian striker's representatives to push forward the signing of a new deal. According to Florentino Perez's right-hand man, everything remains under control.

The control here, as Jose Sanchez shared, refers to the meeting held in a "goodwill" atmosphere, which helped both sides significantly narrow their differences despite not reaching a final agreement. Vinicius's side also appeared optimistic about the renewal prospects. Meanwhile, expert Fabrizio Romano emphasized, "Real Madrid is increasingly confident they will receive a green light from Vinicius on the new contract."

Previously, President Perez's club had raised their offer higher than the previous 20 million euros per season, but it was still far from the 30 million euros the Brazilian international wanted. One of the biggest obstacles was the renewal signing bonus - or loyalty fee, as it's also called - that Vinicius demanded but Real Madrid firmly refused to avoid setting a precedent for other players. According to Cadena SER, in the latest meeting, the Bernabeu side increased their proposal to 24 million euros net per season (with a commitment until 2031).

For his part, Vini has reduced his initial demands by adding performance-based clauses to the new contract - depending on goals, team and individual achievements - which Real Madrid is also willing to accept. Vinicius seems to understand he cannot compete with Mbappe. Beyond goals, an Instagram comparison makes it clear. Vini - who recently raised eyebrows by hiding all his posts, images, and even profile picture on his personal page - has 64 million followers. Mbappe's figure is 136 million.

The matter of image rights.

Besides salary, another sticking point between the two sides now is the negotiation over image exploitation rights. Currently, Real Madrid and Vinicius each hold 50% of the commercial rights related to the 26-year-old player's image. This is seen as the final hurdle for the two parties to find common ground on the new contract. Mourinho wants everything resolved before August 22, when "Los Blancos" play their first La Liga match at Espanyol's stadium.

It can be said that Vinicius is currently run like a real business. During the recent World Cup alone, he had a total of 17 sponsors, second only to Neymar (20). Most of his partners are multinational corporations and brands.

Vinicius's value is not limited to the pitch. The commercial and marketing appeal he brings is also enormous. Vinicius is currently the number one star of the Brazilian national team both on and off the field, and also an icon of Real Madrid, a "gold mine" in terms of image rights.

"Although still very young, Vinicius has established his status at the biggest club in the world as well as the most traditional national team. He is a champion and a key figure in two Champions League titles, and a symbol of resilience and success for most Brazilians," said Frederico Pena, CEO of Roc Nation Sports Brazil - the company managing Vinicius's career.

"Furthermore," Pena emphasized, "Vinicius does not shy away from important social issues. He always expresses clear views and actively contributes to the community. That is why more and more brands want to associate their image with Vinicius." This is the factor behind Vini's desire to increase his 50% share. However, with the combination of Mourinho's brand starting from the new season, splitting this revenue equally is also positive for all parties.