In the era of social media, a new kind of superstar is emerging.
Written by Han Bing. Unlike previous World Cups, the "star-making" model of the USA-Canada-Mexico World Cup has become more social-media-driven, which has largely reshaped the definition of a megastar. As a result, this tournament has been dubbed the "Social Media Fan World Cup" by British media. Before the event, it was hard for the football world and the press to imagine that the most popular emerging "megastar" among fans would be Cape Verde goalkeeper Wozinia, who had only 35,000 social media followers before the competition.
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