Why are 71% of people watching the game here? It's not just because it's free, and the reason might not be what you think.
Xiaohongshu released the "World Cup Group Stage Viewing Report," which includes a very direct piece of data from a user survey. When asked why they chose to watch the World Cup live on Xiaohongshu, 71% of respondents said: it's free, with no pre-roll ads. 61% said: the ultra-high-definition picture quality. These two reasons are what other platforms couldn't offer during this World Cup. In the past, waiting through ads before a goal was the norm.
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